Kayte found her way to market research after deciding ad agency life was too removed to represent the true consumer voice. She has her MR certification from UGA’s MMR program and has enjoyed helping both national and international brands, as well as small business and nonprofits achieve their research needs. She is a hybrid researcher, efficiently leveraging both qual and quant methodologies as needed.
Kayte is the 2023 QRCA Annual Conference Chair and 2024 QRCA Annual Conference Co-Chair. She is also an Insights Association member and recently sponsored research via The Social Question’s influencer methodology for their IDEA Council industry-impacting initiatives.
Sessions from Kayte Hamilton:
Influencer marketing fundamentally changes the direct-to-consumer sales model and wait, why should marketing get all the innovation? By studying how influencers attract and maintain their followers and audiences, the marketing [...]
Tuesday | 3:00 pm - 3:30 pm | Room 3