Kathleen Blum has over 30 years of marketing, strategy, consumer and shopper insights experience on both the client and supplier sides. At C+R Research, Kathleen leads the ShopperEyes® practice which leverages a suite of customizable approaches to create innovative solutions for manufacturers and retailers facing the ever-changing retail landscape and shopper expectations.
Prior to joining C+R, Kathleen worked for Champion Petfoods, Mars, MillerCoors, W.W. Grainger, Willard Bishop Consulting and Jim Beam Brands International. She is also a recipient of the Path to Purchase Institute’s Who’s Who in Shopper Insights.
Sessions from Kathleen Blum:
The speed at which the marketplace is changing means that there is little room for error in quickly developing actionable insights from research. This makes it even more important for [...]
Monday | 2:15 pm - 2:45 pm | Room 4