Kathleen Blum

Vice President, Shopper Insights, C+R Research

Kathleen Blum has over 30 years of marketing, strategy, consumer and shopper insights experience on both the client and supplier sides. At C+R Research, Kathleen leads the ShopperEyes® practice which leverages a suite of customizable approaches to create innovative solutions for manufacturers and retailers facing the ever-changing retail landscape and shopper expectations.

Prior to joining C+R, Kathleen worked for Champion Petfoods, Mars, MillerCoors, W.W. Grainger, Willard Bishop Consulting and Jim Beam Brands International. She is also a recipient of the Path to Purchase Institute’s Who’s Who in Shopper Insights.

Sessions from Kathleen Blum:

Collaborative partnerships lead to stronger actionable insights

The speed at which the marketplace is changing means that there is little room for error in quickly developing actionable insights from research. This makes it even more important for [...]


Monday | 2:15 pm - 2:45 pm | Room 4