Kate Rose

Associate Brand Manager, White Claw, Mark Anthony Brands Inc.

Kate Rose is the Associate Brand Manager for White Claw at Mark Anthony Brands Inc. Before working in the alcohol beverage industry, Kate worked in consumer goods at Newell Brands, where she got her background in product innovation and brand strategy. Kate loves both the tactical and creative aspects of her role, where she’s responsible for turning insights-fueled strategy into campaign and product plans.

Sessions from Kate Rose:

Bubbling to the top: Getting a taste for consumer shopping behaviors to develop data-backed pack strategies

Hard seltzers have bubbled to the top of alcohol consumption over the last half-decade. What started as a handful of disruptive brands, led by White Claw, now sees more than [...]


Monday | 9:45 am - 10:15 am | Room 4