Karen is an insights professional and creative methodologist with over 30 years of experience in understanding and listening to consumers in a wide variety of CPG and foodservice categories. With almost equal time on both sides of the insights fence, she has a unique perspective on the ins and outs of both the client and supplier sides of the business. She currently heads the consumer insights function at Johnsonville and spends way more time thinking about sausage and how it is consumed than the rest of us.
Sessions from Karen Kraft:
No matter how well-written and -illustrated a concept is, it can be hard to know exactly what consumers are expecting. Learn how Johnsonville shortened product development time with a new [...]
Monday | 3:00 pm - 3:30 pm | Room 4