Jorge Calvachi

Director of Insights, La-Z-Boy

Jorge Calvachi is director of insights at La-Z-Boy. His love for traveling and connecting with new people has taken him to more than 50 countries, where he’s immersed himself in different cultures to learn what makes them unique and similar. An insights rainmaker, trend hunter and data storyteller, he has over 25 years of industry experience from companies like Amway, Clorox, General Mills and Kraft Foods. Jorge is an advisory board member for the Master’s Program in Marketing Research at Michigan State, and he has an MBA from the University of Illinois Urbana-Champaign.

Sessions from Jorge Calvachi:

Going beyond consumer centricity at La-Z-Boy

Consumer centricity is widely accepted as a key priority for successful organizations, but it’s only the first step in a long journey. So what comes next? The short answer: it’s about [...]


Tuesday | 2:15 pm - 2:45 pm | Room 1