John Seal

Director of Consumer Research, 84.51

John Seal leads 84.51° marketing sciences capabilities and the professional development of a team of thirty researchers. In his role, John serves as lead methodologist, identifying and building new ways to integrate 84.51°’s vast behavioral data with consumer attitudes and traditional marketing research.

John has spent over 30 years in marketing research in marketing science and consulting. Prior to joining 84.51°, John worked on the marketing research supplier side and later owned his own marketing research consulting business, supporting 84.51°, CPGs and boutique research vendors, executing complex predictive modeling projects, with a focus on choice and segmentation models.

Sessions from John Seal:

The quest for quality: Benefits of behaviorally targeted sampling

It’s oftentimes hard to remember what we did yesterday, let alone what we purchased last month. Yet, much consumer research relies on consumers’ ability to recall their actual behavior. If [...]


Monday | 1:30 pm - 2:00 pm | Room 1