Jim Koppenhaver

President, Pellucid Corp

Jim is the president and owner of Pellucid Corp., the leading golf industry information and insight provider. His background includes a decade of Fortune 50 marketing and sales management experience in consumer goods and over 25 years in analytics and insights across multiple industries. Jim founded Pellucid in 2001 to address the golf industry’s need for accurate, unbiased information to support business decisions for industry stakeholders.

Jim is a frequent industry speaker tackling unpopular topics, often with a contrarian view supported by facts, which always engages the audience and challenges them to “think different.”  Jim has a BA from The Citadel.

Sessions from Jim Koppenhaver:

Bogey to birdie: The positive impact of COVID-19 on the changing golf industry

For nearly two decades, golf as a sport for non-professionals was on the wane. Rounds of golf played declined by over a hundred million annually and thousands of golf courses [...]


Tuesday | 10:30 am - 11:00 am | Room 3