Jennifer Reid

President and Chief Methodologist, Rival Technologies

A pioneer in online research methodologies, Jennifer is helping shape the future of insights by leading the change in the development of mobile-first communities and other conversational research approaches.

Sessions from Jennifer Reid:

Community 2.0: How Diageo, Samsung, Dell, John Deere and Brunswick are modernizing their insight communities through mobile chat-based research techniques

Coming of age in the early 2000’s, online Insight Communities have become one of the most widely used research solutions, helping brands to connect with consumers for efficient, on-demand insights. [...]


Tuesday | 1:30 pm - 2:00 pm | Room 1