James Wycherley

CEO, Insight Management Academy (IMA)

James joined the IMA as chief executive in May 2015 after 10 years as director of customer insight and analysis at Barclays. In 2020, he published his first book, “Transforming Insight: the 42 secrets of successful corporate Insight teams,” and he now hosts the Insight forums for client-side Insight leaders and the Transforming Insight podcast.

James is an expert on insight leadership and insight team transformation, drawing on his own personal experience and two decades of best practice conversations with 100+ IMA members. He has delivered consultancy and keynote presentations in Europe, North America, Australia, India and the Middle East.

Sessions from James Wycherley:

The 42 secrets of successful corporate insight teams

James Wycherley, author of “Transforming Insight,” CEO of the IMA and host of the Insight Forums and Transforming Insight podcast, summarizes 18 years of best practice discussions with IMA members [...]


Monday | 10:30 am - 11:00 am | Room 2

How to develop an insight leader’s playbook

How can insight leaders work on their teams rather than in them? How can we grow from being transactional leaders to transformational leaders? James Wycherley, author of “Transforming Insight” CEO of [...]


Tuesday | 9:00 am - 9:30 am | Room 1