Hannibal Brooks

Senior Insight Manager, Olson Zaltman

Hannibal is a Sr. insight manager, and one of the many creative minds at OZ.

Hannibal has authored thought-provoking content published in Medium, the GreenBook Blog and ESOMAR World and appeared on industry podcasts including Happy Market Research, The New Mainstream and The Brainy Business. In 2019, he was awarded Best New Speaker at IIEX.

Hannibal graduated with a BS in Food Science from Mississippi State University and  a Master’s in Commerce from the University of Virginia.  He also enjoys trivia, appearing as a contestant on “Who Wants to Be a Millionaire” and achieving victory on ABC’s “The $100,000 Pyramid.”

Sessions from Hannibal Brooks:

Roots of the problem: How empathy helped unlock the untold story of the African American beer market

Minority consumers are sometimes underrepresented in market research efforts. Often brands’ efforts are limited to demographic and behavioral research, but these insights tell only part of the story. To reach [...]


Monday | 9:45 am - 10:15 am | Room 2