Hannibal Brooks
Senior Insight Manager, Olson Zaltman
At heart (and at Olson Zaltman), Hannibal Brooks is a data-driven storyteller, shaping research narratives across health care, tech, snacking and beyond. He was named Best New Speaker at IIEX19 for his talk “How to sell time travel convincingly.” A contributor to industry thought, his work appears in the GreenBook Blog, ESOMAR World, Happy MRX, The New Mainstream and The Brainy Business. Hannibal earned a B.S. in food science from MSU and a master’s in commerce from UVA. He enjoys trivia, competing on “Who Wants to Be a Millionaire?” and winning ABC’s “The $100,000 Pyramid.”
Sessions from Hannibal Brooks:
Roots of the problem: How empathy helped unlock the untold story of the African American beer market
Minority consumers are sometimes underrepresented in market research efforts. Often brands’ efforts are limited to demographic and behavioral research, but these insights tell only part of the story. To reach [...]
Monday | 9:45 am - 10:15 am | Room 2
4662 Slater Road
Eagan, MN 55122
(651) 379-6200