Beth Flickinger is the senior manager of insights and innovation at Kent Pet Group. She has 20 years of experience in the Pet industry, with 13 of them focused on consumer insights and NPD. She holds a PhD in Nutritional Sciences from the University of Illinois. Beth leverages her technical background and experience in consumer research to deliver new and innovative cat litter products for the World’s Best Cat Litter brand.
Sessions from Elizabeth Flickinger:
When done right, insights can transform an organization from the inside out. But you’ve got to own your research, dig deep into your findings and advocate for data-driven change. And [...]
Tuesday | 12:00 pm - 12:30 pm | Room 4