Diane Lauridsen

Sr. Manager Consumer Research and Market Intelligence, UScellular

Diane is an insights professional with over 30 years of experience guiding strategy, shopper experience, creative and communication insights. With experience on both the supplier and client side, she brings a unique perspective to guiding strategies. She is passionate about building brands, equity and reputation through consumer-centric 360 insights finding a path to success regardless of the business challenge. 

At UScellular she supports brand marketing via understanding consumer attitudes, behaviors, drivers of brand performance, creative and communication. Diane has her MS degree in Strategic Brand Communication, University of Illinois, Urbana Champaign and BS degree in Marketing, University of Illinois, Chicago.

Sessions from Diane Lauridsen:

UScellular, on a mission to find US

In the midst of the growth of technology; social and cultural changes, UScellular continues its’ quest of connecting people. As the fourth largest wireless carrier in the U.S. which was founded [...]


Monday | 2:15 pm - 2:45 pm | Room 1