Diane Lauridsen

Head of Consumer and Market Insights, UScellular

Diane Lauridsen is an insights professional who is passionate about leveraging consumer and market insights to build brands. With over 30 years of experience on both the client and supplier side, she brings a unique perspective to storytelling, innovation and finding ways to unearth strategies to build strong brands regardless of the business challenge. At UScellular she leads a team of insight professionals, leveraging market research and strategic insights to uncover insights and identify trends to inform business decisions and guide strategy. Diane has her M.S. in strategic brand communication and B.S. in marketing from the University of Illinois.

Sessions from Diane Lauridsen:

UScellular, on a mission to find US

In the midst of the growth of technology; social and cultural changes, UScellular continues its’ quest of connecting people. As the fourth largest wireless carrier in the U.S. which was founded [...]

Details

Monday | 2:15 pm - 2:45 pm | Room 1