Deanna Tserkezie

Director of Research Innovation, Pulsar

Deanna is a Research Director at Pulsar responsible for designing and executing research consultancy projects. A key passion within her role is research innovation to create smarter ways to find insight in social and digital audience data through bespoke methodologies. Since being at Pulsar, she has spearheaded projects with new methodologies for social platforms including Twitter and Reddit, as well as verticals such as media, entertainment and energy.

Sessions from Deanna Tserkezie:

The audience-first approach to achieving and measuring impact

Winning the fight for attention is getting ever more challenging online and so is measuring the actual impact of both paid and earned campaigns. In fact, both often seem unachievable [...]


Tuesday | 10:30 am - 11:00 am | Room 2