Chris Baddeley

Sr. Digital Strategy and UX Research Consultant, Compeer Financial

Chris is a financial services marketing leader with experience in Agile product ownership, product and program management, and digital marketing strategy. He has held marketing leadership roles in Fortune 100 firms including Citibank, GMAC, Ally Bank and Ditech Mortgage. As a senior consultant for Compeer Financial, his focus is on enterprise agile product management, utilizing customer-centric design practices to deliver exceptional value to over 30,000 member-owners in farming and agri-business. Chris holds an MBA from Loyola University Chicago and the Accredited Mortgage Professional designation from Mortgage Bankers Association of America, and is based in Burnsville, MN.

Sessions from Chris Baddeley:

How to meet the changing needs of a new generation of customers

Compeer Financial is a Farm Credit cooperative based in the upper Midwest, serving its base of owner-customers in Minnesota, Wisconsin and Illinois. Throughout its existence it has enjoyed customer relationships [...]


Monday | 1:30 pm - 2:00 pm | Room 3