Carolyn Matlock

Market Research Manager, White Claw, Mark Anthony Brands Inc.

Carolyn Matlock is the Market Research Manager for White Claw and Cayman Jack at Mark Anthony Brands Inc. Carolyn began her career as a consumer researcher focused on new product development and brand strategy within the technology industry before pivoting to the alcoholic beverages industry.

Sessions from Carolyn Matlock:

Bubbling to the top: Getting a taste for consumer shopping behaviors to develop data-backed pack strategies

Hard seltzers have bubbled to the top of alcohol consumption over the last half-decade. What started as a handful of disruptive brands, led by White Claw, now sees more than [...]


Monday | 9:45 am - 10:15 am | Room 4