Carolyn Matlock is the Market Research Manager for White Claw and Cayman Jack at Mark Anthony Brands Inc. Carolyn began her career as a consumer researcher focused on new product development and brand strategy within the technology industry before pivoting to the alcoholic beverages industry.
Sessions from Carolyn Matlock:
Hard seltzers have bubbled to the top of alcohol consumption over the last half-decade. What started as a handful of disruptive brands, led by White Claw, now sees more than [...]
Monday | 9:45 am - 10:15 am | Room 4