Brooke is a Fulbright Scholar and associate professor of marketing, Brennan School of Business, Dominican University. Her work has been published in scholarly outlets such as International Journal of Advertising, Journal of Marketing Education and Marketing Education Review, among others. She is also an author of the textbook Digital Marketing Foundations and Strategy, Cengage Learning, 5th edition 2023. Brooke’s academic work focuses on the intersection between digital marketing and market research, particularly when it comes to data democratization.
Sessions from Brooke Reavey:
This session provides a breakdown of impending legislation impacting the MRX community. It also covers examples of industries that regulate themselves versus those regulated by the government. The session encourages [...]
Tuesday | 3:00 pm - 3:30 pm | Room 4