Bridget Potocki

Sr. Insights Analyst, Nerdery

Bridget is a senior insights analyst who works to center user needs and challenges in product development. A mixed methods researcher driven to create memorable and frictionless experiences, she employs user-centered methods to drive satisfaction, loyalty and development. She holds a Ph.D. and M.A. in Communication from Ohio State University. Before joining Nerdery, she conducted health care research in academia and consumer insights and market research related to CPG.

Sessions from Bridget Potocki:

The evolving role of research in the digital product lifecycle: A case study with a Global health care provider

While digital solutions proliferated in the health care space during the COVID-19 pandemic, many suffered from fundamental misunderstandings of the market. Recognizing this pitfall, one global health care provider approached [...]


Tuesday | 3:45 pm - 4:15 pm | Room 3