Blake Lopezzo

VP of consumer insights, Molson Coors Beverage Company

Blake Lopezzo currently serves as VP of consumer insights for Molson Coors Beverage Company. She is responsible for leading a team tasked with keeping a constant pulse on consumer and category trends to drive continued relevance for MCBC’s stable of brands and driving pipeline development for key growth initiatives.

Prior to joining Molson Coors, Blake spent several years in a variety of consumer insights roles at P&G and Kraft Foods Group.

Blake is a proud HBCU graduate, holding both a Bachelor of Science and an MBA from Florida A&M University. Blake lives in Chicago with her husband, Nick and son, Justin.

Sessions from Blake Lopezzo:

“Trust the strategy, optimize the execution:” How we leverage neuroscience to drive stronger ROI for your ads

Technology has dramatically improved our ability to target advertising, but creative quality remains at the center as the main media multiplier or eraser. However, are we really getting better at [...]


Monday | 4:00 pm - 4:30 pm | Room 1