Anthony Jackel

Director of Consumer Analytics, Ferrara Candy & MRII Board of Director, Univ. of Georgia/MRII

Anthony is director of consumer analytics at Ferrara Candy Company where he is responsible for leading the brand and category performance reporting, owning the marketing effectiveness agenda and driving the analytics transformation for the company. Prior to Ferrara, Anthony worked in brand strategy consulting and learned about his passion for consumer behavior and data on the insights and strategy team at Kraft Heinz.

He currently serves on the board of directors for the Market Research Institute International (MRII), which is a non-profit corporation with the mission to offer professional development and continuing education programs for the practice of market research.

Sessions from Anthony Jackel:

Career development in a changing market research industry: A global study by MRII|UGA of market research professionals about their profession and how it is impacting work and career prospects

With the fast pace of change in the research industry, learning is critical for career advancement and to stay ahead of developments in the profession. In this state of the [...]


Monday | 4:00 pm - 4:30 pm | Room 3