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Anthony Esposito

Senior Manager, Consumer Insights, The Kraft Heinz Company

Anthony holds a Master’s degree in Behavioral Economics and a PhD in Cognitive Psychology. In addition to his academic background, he has 10 years of professional experience in a variety of sectors. He has worked in the medical device industry for six years leading clinical studies for product development, spent a year and a half on a behavioral science team at Amazon, and most recently joined the Consumer Insights team at The Kraft Heinz Company for the past nine months.


Sessions from Anthony Esposito:

How Kraft Heinz used behavioral science to explore the meaning of ‘enhanced’ taste

Join Kraft Heinz and Protobrand for an insightful session on how they used behavioral science to enhance the taste experience of their new product line. Learn about the three dimensions [...]

Details

Monday | 11:15 am - 11:45 am | Room 3