Annie Pecoraro

Director of Customer Insights, Tovala

Annie built her career at Kantar, learning the ins and outs of research best practices and client service, before leaving as a VP to join The Sound and help build and scale their creative quantitative practice. After over 13 years on the supplier side, she landed her dream role at Tovala as their first (and only) insights hire – blending her passions for food, cooking and storytelling with data and creative problem-solving.

Sessions from Annie Pecoraro:

So you’ve gone to the client side

Relationship-driven, collaborative partnerships between research suppliers and brand insights pros is the holy grail for the industry – and clearly drives the most strategic, actionable outcomes. But how do we [...]


Tuesday | 3:45 pm - 4:15 pm | Room 1