Anne Beall

CEO, Beall Research

A leader in the industry and one of the few female CEOs, Anne is the founder of Beall Research, a full-service strategic marketing research firm that’s been in business for 20 years. Her firm specializes in market segmentation, brand health evaluation and tracking, due diligence and product, service and communications optimization, to name a few. They have expertise in uncovering the role of emotions in purchasing behavior. She has written several books, including Strategic Market Research: A Guide to Conducting Research that Drives Businesses (now in its 4th edition). Anne received her Ph.D. in Social Psychology from Yale University.

Sessions from Anne Beall:

Want your brand to capture their hearts? Identify and address buyers’ emotional needs

Emotional connections with brands drive purchasing behavior, but what sparks it? We have previously shared a model of how brands trigger emotional responses and emotional identification in consumers. But what [...]

Details

Monday | 1:30 pm - 2:00 pm | Room 4