Ali Beck

Consumer Insights Manager, Ferrara Candy Company

Ali is a consumer insights manager at Ferrara overseeing research for many beloved candy brands such as Trolli, Laffy Taffy and Black Forest. In this role, she works with brand and product development cross functional partners to ensure the consumer is understood and reflected through brand and product touchpoints and innovation is brought to life in a consumer-centric way.

Sessions from Ali Beck:

Busting organizational myths: What works, what doesn’t and how to avoid myths in the future

A panel discussion with industry researchers around how to recognize organizational myths, the ways that addressing these organizational myths has worked and not worked, and ways that we may be [...]


Tuesday | 12:00 pm - 12:30 pm | Room 3