Abbey Hubregsen

Senior Manager, Consumer Insights, The Kraft Heinz Company

Abbey Hubregsen is a senior consumer insights manager at Kraft Heinz who is committed to bringing a consumer-obsessed, insights-driven approach to the forefront of the Philadelphia Cream Cheese business. Since graduating from the University of Notre Dame, Abbey has been working at Kraft Heinz — With her tenure of almost seven years, she has held a variety of insights-related positions across many notable brands, including Kraft Singles, Capri Sun, Kool-Aid and now Philadelphia!

Sessions from Abbey Hubregsen:

From insights to action: How Kraft Heinz transforms tracking data into real-world strategies meeting the needs of the evolving cream cheese consumer

Kraft Heinz’s Philadelphia Cream Cheese is the #1 cream cheese brand in America and has maintained this position over the years through a dedication to a deep understanding of the [...]


Monday | 3:00 pm - 3:30 pm | Room 3