Created to help blend marketing research and social media engagement in a more authentic fashion. While there’s no shortage of passive, secondary data analytic tools available; there’s been little innovation for direct consumer engagement. Not quite qual, not quite quant – these new service offerings are an excellent way to add to traditional data metrics or for those looking to break into partnership selling.

Sessions from The Social Question:

What moderating now means in a world of influencers

Influencer marketing fundamentally changes the direct-to-consumer sales model and wait, why should marketing get all the innovation? By studying how influencers attract and maintain their followers and audiences, the marketing [...]


Tuesday | 3:00 pm - 3:30 pm | Room 3