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Created to help blend marketing research and social media engagement in a more authentic fashion. While there’s no shortage of passive, secondary data analytic tools available; there’s been little innovation for direct consumer engagement. Not quite qual, not quite quant – these new service offerings are an excellent way to add to traditional data metrics or for those looking to break into partnership selling.

Sessions from The Social Question:


What moderating now means in a world of influencers

Influencer marketing fundamentally changes the direct-to-consumer sales model and wait, why should marketing get all the innovation? By studying how influencers attract and maintain their followers and audiences, the marketing [...]

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Tuesday | 3:00 pm - 3:30 pm | Room 3