Exhibitor, Presenter, Bronze Sponsor

Booth 702

Quester is a strategy and insights company that unlocks superior strategies proven to deliver business impact. Grounded in the principles of Narrative Economics, which link narratives to consumer behaviors, Quester analyzes consumer stories at scale to identify the narratives that become the foundation of building breakthrough innovation pipelines and developing award-winning brand strategies. Quester leverages social narratives, AI-moderated interviews and proprietary analytics to uncover narratives and strategies unmatched in the industry.

Sessions from Quester:

Leveraging consumer narratives to build a targeted portfolio strategy

Come hear the story of how Pepsi leveraged consumer insights to shift from a single brand approach to a multi-brand portfolio approach for their Zero product line. The insights were [...]


Monday | 1:30 pm - 2:00 pm | Room 2