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Exhibitor, Presenter, Founder

Booth 405

Protobrand is a technology powered market research consultancy that empowers brands with game-changing insights. With a strong culture of innovation, we apply behavioral science to build cutting edge technology research methods and reveal true consumer motivations.

We are dedicated to bringing our core values into everything that we do, and we take pride in our diversity, social responsibility and dedication to positive environmental change. With offices in Boston, Toronto, Amsterdam and Stockholm, Protobrand is committed to building value-centric relationships with our clients around the world.

Sessions from Protobrand:


How Kraft Heinz used behavioral science to explore the meaning of ‘enhanced’ taste

Join Kraft Heinz and Protobrand for an insightful session on how they used behavioral science to enhance the taste experience of their new product line. Learn about the three dimensions [...]

Details

Monday | 11:15 am - 11:45 am | Room 3