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Sessions from Panera Bread:


How Panera Bread is using the principles of R.E.D. marketing to rethink marketing strategy

“R.E.D. Marketing” is a book produced by the CMO and former CEO of Yum! Brands. In it, Greg Creed and Ken Muench explain why and how Relevance, Ease, and Distinctiveness [...]

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Monday | 11:15 am - 11:45 am | Room 1