At NIQ BASES, we show the world what people want.

Our superior foresight, paired with unmatched behavioral data and agile technology, reveal new pathways to success and instill confidence that is powered by more.

Sessions from NielsenIQ BASES:

“Trust the strategy, optimize the execution:” How we leverage neuroscience to drive stronger ROI for your ads

Technology has dramatically improved our ability to target advertising, but creative quality remains at the center as the main media multiplier or eraser. However, are we really getting better at [...]


Monday | 4:00 pm - 4:30 pm | Room 1