Presenter
Sessions from MolsonCoors:
Roots of the problem: How empathy helped unlock the untold story of the African American beer market
Minority consumers are sometimes underrepresented in market research efforts. Often brands’ efforts are limited to demographic and behavioral research, but these insights tell only part of the story. To reach [...]
Monday | 9:45 am - 10:15 am | Room 2
“Trust the strategy, optimize the execution:” How we leverage neuroscience to drive stronger ROI for your ads
Technology has dramatically improved our ability to target advertising, but creative quality remains at the center as the main media multiplier or eraser. However, are we really getting better at [...]
Monday | 4:00 pm - 4:30 pm | Room 1
4662 Slater Road
Eagan, MN 55122
(651) 379-6200