Presenter
Sessions from The Kraft Heinz Company:
Own the most valuable moment of Influence: A case study session with KraftHeinz
Marketers spend trillions of dollars globally every year attempting to engage and influence their consumers. But as Henry Ford said: “Nothing happens until somebody sells something.” Learn in this case study session [...]
Monday | 4:00 pm - 4:30 pm | Room 4
How Kraft Heinz used behavioral science to explore the meaning of ‘enhanced’ taste
Join Kraft Heinz and Protobrand for an insightful session on how they used behavioral science to enhance the taste experience of their new product line. Learn about the three dimensions [...]
Monday | 11:15 am - 11:45 am | Room 3
How Kraft Heinz decoded the fragmented grocery e-commerce channel
The e-commerce channel experienced significant growth throughout the COVID-19 pandemic, and has continued to evolve ever since. This ever-changing, rapid expansion has led to the online grocery experience becoming fragmented. [...]
Tuesday | 1:30 pm - 2:00 pm | Room 4
From insights to action: How Kraft Heinz transforms tracking data into real-world strategies meeting the needs of the evolving cream cheese consumer
Kraft Heinz’s Philadelphia Cream Cheese is the #1 cream cheese brand in America and has maintained this position over the years through a dedication to a deep understanding of the [...]
Monday | 3:00 pm - 3:30 pm | Room 3
A splash of flavor in product testing excites new developments in beverages
Kraft, the original innovator behind flavored water enhancers, teamed up with Curion to develop a novel co-creation method that saved multiple rounds of testing while delivering a product profile that [...]
Monday | 12:00 pm - 12:30 pm | Room 4
4662 Slater Road
Eagan, MN 55122
(651) 379-6200