Informed Decisions Group Inc. is a full-service behavioral insights firm focusing on shopper insights, consumer psychology and conversion measurement. IDG measures the behavioral impact on brands, shopper journey, shelf interaction and market structure. Being on the bleeding edge of innovations including eye-tracking, emotional measurement, virtual shopping and conversion measurement, our clients benefit from our team’s expertise in consumer behavior and decades of experience. Our methodologies apply cohesive quantitative and qualitative designs with proprietary technologies. IDG’s goal is to bring our clients closer to their customers by applying visual, marketing and behavioral sciences. By combining these data points with advanced analytics and examining the changes in customer behaviors, IDG has a 360-degree understanding which our clients can leverage against their competition.
Experience IDG’s Life-Sized Virtual Aisle
Experience IDG’s Life-Sized Virtual Aisle at booth 402! It is an in-store experience portable to anywhere in the world. The Virtual Aisle is the first ever portable and life size wall that enables in-context store and shelf learning that can travel to almost any location in the world.
The Virtual Aisle allows our clients to test different packaging and shelf designs quickly with 2D and even 3D options. The Virtual Aisle is a rear-projection shopping environment with a 4K+ resolution. Images of packaging, products and store shelves can be instantly uploaded and used as stimuli for shoppers while interacting with the virtual shelves just as they would in a store.