We are Ferrara, an undisputed leader in sugar confections. Ferrara is #1 in the category in the U.S. with ambitions of being the global leader by leveraging our focus, capabilities and brand portfolio to drive category development for our community, customer and consumers.

Our diverse portfolio of two dozen brands includes SweeTARTS®, Trolli®, BRACH’S®, Black Forest® and NERDS®, along with iconic favorites like Lemonhead®, Red Hots® and Now and Later®.

Headquartered in Chicago, Ferrara has over 4,000 dedicated employees and an operational network of over a dozen locations in North America that includes manufacturing, distribution and R&D facilities.

Sessions from Ferrara Candy Company:

Busting organizational myths: What works, what doesn’t and how to avoid myths in the future

A panel discussion with industry researchers around how to recognize organizational myths, the ways that addressing these organizational myths has worked and not worked, and ways that we may be [...]


Tuesday | 12:00 pm - 12:30 pm | Room 3