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Presenter

Brandtrust is a research and strategy firm that utilizes applied social and behavioral sciences to solve complex business challenges. Our methodologies are designed to unlock the non-conscious needs and desires of customers, providing insight-driven strategic direction for brand development, innovation, customer experience and behavior design. We promise to change the way you think.

Sessions from BrandTrust:


Uncovering the truth: Mental health and the combined power of narrative inquiry and strategic sample blending

Mental health awareness has made strides in reducing stigma in mainstream media, but negative attitudes toward mental illnesses persist. When combined with traditional gender roles and expectations of masculinity, the [...]

Details

Tuesday | 11:15 am - 11:45 am | Room 4