Brandtrust is a research and strategy firm that utilizes applied social and behavioral sciences to solve complex business challenges. Our methodologies are designed to unlock the non-conscious needs and desires of customers, providing insight-driven strategic direction for brand development, innovation, customer experience and behavior design. We promise to change the way you think.
Sessions from BrandTrust:
Mental health awareness has made strides in reducing stigma in mainstream media, but negative attitudes toward mental illnesses persist. When combined with traditional gender roles and expectations of masculinity, the [...]
Tuesday | 11:15 am - 11:45 am | Room 4