8th Day is a brand strategy and innovation consultancy.

Set up in 2018, we are a team of skilled researchers, strategists, linguists, product designers, anthropologists and cultural theorists who have lived in – and led agencies across – the U.S., Latin America, Europe and Asia.

We design and execute multi-market research, strategy and innovation projects for a diverse range of clients: helping them grow share, enter new markets and launch new products and comms.

We have over 20 years of on-the-ground, first-hand experience helping brands anticipate, navigate and instigate change across the globe. We are method agnostic, making use of a broad toolkit of approaches to get to inspiring solutions and applying creative and critical thinking to crack client challenges.

The 8TH DAY offering sits across three categories: brand strategy, communications and innovation.

Sessions from 8th Day:

Busting organizational myths: What works, what doesn’t and how to avoid myths in the future

A panel discussion with industry researchers around how to recognize organizational myths, the ways that addressing these organizational myths has worked and not worked, and ways that we may be [...]


Tuesday | 12:00 pm - 12:30 pm | Room 3