Presenter, Work Zone Sponsor

84.51° is a retail data science, insights and media company. We help the Kroger company, consumer packaged goods companies, agencies, publishers and affiliated partners create more personalized and valuable experiences for shoppers across the path to purchase. Powered by cutting edge science, we leverage 1st party retail data from nearly 1 of 2 US households and 2BN+ transactions to fuel a more customer-centric journey utilizing 84.51° Insights, 84.51° Loyalty Marketing and our retail advertising solution, Kroger Precision Marketing.

Sessions from 84.51:

The quest for quality: Benefits of behaviorally targeted sampling

It’s oftentimes hard to remember what we did yesterday, let alone what we purchased last month. Yet, much consumer research relies on consumers’ ability to recall their actual behavior. If [...]


Monday | 1:30 pm - 2:00 pm | Room 1

Expo experience:

Need to get some work done or make a call?

Registration Foyer

Stop by the 84.51 Zone to get away from the action. It’s a good place to plug in your laptop or phone and get some work done while you are at the event.