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Presenter, Work Zone Sponsor

We are a retail data science, insights and media company. We help The Kroger Co., consumer packaged goods companies, agencies, publishers and affiliated partners create more personalized and valuable experiences for shoppers across the path to purchase.

We create results-driving shopper insights and activation strategies that build measurable value for our clients utilizing 84.51° Insights, 84.51° Loyalty Marketing and our retail media advertising solution, Kroger Precision Marketing.

Powered by cutting-edge science, we utilize first-party retail data from over 62 million US households sourced through the Kroger Plus loyalty card program to fuel a more customer-centric journey.

Sessions from 84.51°:


The quest for quality: Benefits of behaviorally targeted sampling

It’s oftentimes hard to remember what we did yesterday, let alone what we purchased last month. Yet, much consumer research relies on consumers’ ability to recall their actual behavior. If [...]

Details

Monday | 1:30 pm - 2:00 pm | Room 1

Expo experience:

Need to get some work done or make a call?

Registration Foyer

Stop by the 84.51 Work Zone to get away from the action. It’s a good place to plug in your laptop or phone and get some work done while you are at The Quirk’s Event.