Room 1
Revolutionizing insights with the power of artificial intelligence
Behaviorally

Room 2
The case for cultivating curiosity
McDonald’s

Room 3
Digestible data: Making research deliverables accessible and understandable
ResearchScribe, Session Curated by QRCA

Room 4
Decoding innovation: 3 key lessons on the testing frontier
The Clorox Company, EyeSee

Room 1
Automated insight reporting done right
E-Tabs, Bellomy Market Research

Room 2
How to strategically apply AI to qual data sets for better accuracy
aha insights technology

Room 3
Happiest hour: How can alcohol brands meet consumers where they are amidst a major cultural drinking shift?
Beam Suntory, Toluna, MolsonCoors

Room 4
From [gate] 0 to 100: What’s the benefit of ‘fast’ in 2024?
The Coca-Cola Company, DIG Insights

Room 1
Fueling the T-Mobile Uncarrier growth story with System 1 research
ACUPOLL Precision Research, Inc., T-Mobile

Room 2
Propelling your brand to the forefront of retail innovation with concept testing
Carhartt, Fuel Cycle

Room 3
Farming verticals for innovative research
Curion, Johnsonville, Zaxby’s, BISSELL

Room 4
Better brand health basics with Florida’s Natural: Grow your brand using mental availability
quantilope, Florida’s Natural

Room 1
Navigating advocacy marketing: Building brand strength with purpose
Seed Strategy, Burke, Inc.

Room 2
The future of shopping with Synchrony and Ipsos
Synchrony, Ipsos

Room 3
The key to unlocking consumer decision-making
Dragonfly AI, MARS Snacking

Room 4
Are bots driving your brand love? – Quantifying the effect of fraud in market research
Rep Data

Room 1
Unlocking the power of AI in coding open-end comments
Screen Engine ASI, Ascribe

Room 2
Defining an insight team’s purpose in an AI-shaped world
IMA

Room 3
Walmart: Unlocking brand love
Walmart, BAMM

Room 4
Innovating innovation: How PepsiCo makes agile, yet confident innovation decisions, using always-on predictive analytics and their preferred insights solutions
Woxi, PepsiCo

Room 1
Decoding e-commerce: Navigating consumer behavior and evolving digital experiences with Similarweb
Similarweb

Room 2
End-to-end executive engagement in market research
J.P. Morgan

Room 3
Applying agile software principles to drive successful (physical) product development
Highlight

Room 4
A roadmap to improving accessibility
Verizon

Room 1
In their own words: Why open-ended feedback matters and how to manage it
Expedia

Room 2
Say YES to GenAI!
TRIBE Insights, Inc.

Room 3
Fueling innovation: The value of research partnerships
Electrolux Major Appliances

Room 4
Beyond the obvious: Harnessing generative AI to analyze quantitative survey data, both current and historic
Hotspex, Inspirient

Room 1
How AI and CXM helped a retail brand customize product design
Datamatics

Room 2
What happens when purpose doesn’t drive business
BAMM

Room 3
Everyone loves chocolate! Reinventing competitive benchmarking to win the moment
InsightsNow Inc., Imbibe, FlavorWiki, MARS Snacking

Room 4
A leap forward or a societal menace? Tracking changes in American sentiment of AI technologies over time
aytm

Room 1
Leading with Black insights
Hunter-Miller, Inc.

Room 2
Changes in consumer sentiment, confidence and ever-changing spending habits: An exploration of global and regional trends for 2024
Toluna

Room 3
Getting a head start: How McDonald’s uses historic data to design its next great product
McDonald’s, Zappi

Room 4
From business questions to strategic decisions: Harnessing the power of generative AI for consumer insights
SightX

Room 1
Exploring a way to use generative AI for insights
UScellular

Room 2
How real humans with real purchases can help close the say-do gap
84.51°

Room 3
Doing more with less
Ipsos, The Kraft Heinz Company, Kohler

Room 4
The importance of industry-specific approaches
Zaxby’s

Room 1
We aren’t using the numbers, the numbers are using us: The impact of quantification on MR, credibility and professional control
Universal Destinations and Experiences

Room 2
Leveraging category entry points for enhanced user engagement on Glassdoor
Glassdoor

Room 3
‘I’m in My AI Era’: The evolving role of market research in an AI era
LinkedIn

Room 4
Beyond tacos: Understanding the diverse and dynamic Hispanic population
Ingenium Research, Session Curated by QRCA

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