March 5-6, 2019

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You’re Boring Me: How Story Structure Keeps People from Tuning Out

Room 5 | 10:00-10:30 | Tuesday, March 5, 2019

In 2017, David Intrator, chief meaning officer at RTi, delivered the highest-rated presentation at Quirk’s NYC: “What Does It All Mean? Research Storytelling For Turbulent Times.”

This year, he’ll go deeper into the secrets of effective storytelling by exploring story structure. You’ll learn that structure, and not authenticity, is what actually keeps audiences engaged and delivers emotion. This critical storytelling concept will be illustrated with real-world examples across a variety of media.

You’ll leave with a better understanding of how to structure a research story that keeps people involved at every step along the way.

Presentation type:

  • Other

Subjects covered:

  • Storytelling/data interpretation


  1. Why story structure is the key to emotional punch and audience engagement.
  2. How to structure a compelling research story.
  3. Different structures for different types of impact.


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