March 5-6, 2019
In 2017, David Intrator, chief meaning officer at RTi, delivered the highest-rated presentation at Quirk’s NYC: “What Does It All Mean? Research Storytelling For Turbulent Times.”
This year, he’ll go deeper into the secrets of effective storytelling by exploring story structure. You’ll learn that structure, and not authenticity, is what actually keeps audiences engaged and delivers emotion. This critical storytelling concept will be illustrated with real-world examples across a variety of media.
You’ll leave with a better understanding of how to structure a research story that keeps people involved at every step along the way.
Everyone in qualitative research knows that it’s a challenge to find and schedule suitable participants and that the ultimate quality of research efforts depends on doing so. We even have [...]