March 5-6, 2019
In 2017, David Intrator, chief meaning officer at RTi, delivered the highest-rated presentation at Quirk’s NYC: “What Does It All Mean? Research Storytelling For Turbulent Times.”
This year, he’ll go deeper into the secrets of effective storytelling by exploring story structure. You’ll learn that structure, and not authenticity, is what actually keeps audiences engaged and delivers emotion. This critical storytelling concept will be illustrated with real-world examples across a variety of media.
You’ll leave with a better understanding of how to structure a research story that keeps people involved at every step along the way.
Wednesday, March 6 | 10:00 a.m. – 10:30 a.m. | Agile Insights Lab Why in two quick years, my job looks almost nothing like it once did and is 10 times [...]
This will be a case study about research conducted using a replication of an online retailer to simulate the shopping/buying experience. The challenges present in this category and the way [...]
Wednesday | 2:15-2:45 | Room 4
The Scripps Spelling Bee is exploring expansion both domestically and internationally. We kicked off research in both South Africa and India. While there is general awareness of the concept of [...]
Tuesday | 10:45-11:15 | Room 4