Brooklyn

March 5-6, 2019

Brooklyn
Register Now Convince the Boss

You’re Boring Me: How Story Structure Keeps People from Tuning Out

In 2017, David Intrator, chief meaning officer at RTi, delivered the highest-rated presentation at Quirk’s NYC: “What Does It All Mean? Research Storytelling For Turbulent Times.”

This year, he’ll go deeper into the secrets of effective storytelling by exploring story structure. You’ll learn that structure, and not authenticity, is what actually keeps audiences engaged and delivers emotion. This critical storytelling concept will be illustrated with real-world examples across a variety of media.

You’ll leave with a better understanding of how to structure a research story that keeps people involved at every step along the way.

Presentation type:

  • Other

Subjects covered:

  • Storytelling/data interpretation

Takeaways:

  1. Why story structure is the key to emotional punch and audience engagement.
  2. How to structure a compelling research story.
  3. Different structures for different types of impact.

Speakers:

More sessions

See all sessions

Deep Dive on Purchase Behavior Influencers

By 2021, it is estimated that there will be around 3.02 billion social media users around the globe, up from 2.46 billion in 2017. Social media has changed the way [...]

Details

Improving Research By Doing Research: Learning from Market Research Participants

Everyone in qualitative research knows that it’s a challenge to find and schedule suitable participants and that the ultimate quality of research efforts depends on doing so. We even have [...]

Details

CLEAR M&C Saatchi Brand Experience Gap Results

How do brands fare in the world’s largest report on brand experience? From ad agencies to management consultancies, everyone is talking about brand experience but no one is talking about the [...]

Details