Brooklyn

March 5-6, 2019

Brooklyn
Register Now Convince the Boss

You Can Lead a Horse to Water But Can You Make Him Drink? Overcoming the Challenges of C-Suite Recruitment

Room 2 | 9:15-9:45 | Tuesday, March 5, 2019

In this session, we will share our key learning:

  • What are the most common personality types in the C-suite?
  • How do you effectively screen for the right business decision makers?
  • How do you capture the attention of executives who are consistently on the go?

And share tips and tricks for guiding your recruitment efforts:

  • Categorizing executives into one of four C-suite personality types.
  • Designing a research study that accommodates B2B respondents’ work and lifestyle.
  • Determining best ways to attract and engage executives whose time is extremely limited.

Presentation type:

  • Case Study Presentation

Subjects covered:

  • Business-to-business research

Speakers:

More sessions

See all sessions

Personas vs. Segments: Why not Knowing the Difference can Cripple Your CX Program

Market segmentation has been around for years but user personas are a new addition to a marketer’s toolset. More established companies tend to lean on market segmentation, while digital-oriented and [...]

Details

Wednesday | 10:45-11:15 | Room 4

Panel Discussion: Let’s Evolve the Way We Work – Ditching Outdated Diversity Discussions for a Deeper Purpose

Tuesday, March 5 | 1:30 p.m. – 2:00 p.m. | Agile Insights Lab Join us for an honest and productive discussion around defining and driving diversity within the MRX world. How [...]

Details

Moments, Memory and Emotions: Leveraging Behavioral Economics to Re-Create Real-World Experiences

In this session we will present a case study illustrating how a behavioral economics approach can be leveraged to re-create consumers’ lived experiences. When examining people’s experiences with brands it’s [...]

Details

Tuesday | 5:00-5:30 | Room 5