March 5-6, 2019

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You Can Lead a Horse to Water But Can You Make Him Drink? Overcoming the Challenges of C-Suite Recruitment

Room 2 | 9:15-9:45 | Tuesday, March 5, 2019

In this session, we will share our key learning:

  • What are the most common personality types in the C-suite?
  • How do you effectively screen for the right business decision makers?
  • How do you capture the attention of executives who are consistently on the go?

And share tips and tricks for guiding your recruitment efforts:

  • Categorizing executives into one of four C-suite personality types.
  • Designing a research study that accommodates B2B respondents’ work and lifestyle.
  • Determining best ways to attract and engage executives whose time is extremely limited.

Presentation type:

  • Case Study Presentation

Subjects covered:

  • Business-to-business research


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