Brooklyn

March 5-6, 2019

Brooklyn
Register Now Convince the Boss

Winning the War: How Self-Service is Driving LEAN Innovation at a Major CPG

Room 2 | 1:30-2:00 | Wednesday, March 6, 2019

We will present a detailed case study for a global consumer brand that has successfully moved from primarily full-service to self-service for a substantial portion of their research. This case study will cover how the research organization approached the transition, challenges identified and overcome and a practical guide for how others can learn from their experiment.

Presentation type:

  • Case Study Presentation

Subjects covered:

  • Industry trends – future of marketing research
  • Automated research

Takeaways:

  1. That there are challenges when making the transition to self-service as it relates to culture and skill-set but they can be overcome.
  2. Practical successful usage examples for self-service in the research ecosystem.
  3. How to move research organizations of all sizes to self-service without experiencing the pitfalls of early adopters. We want them to leave with the “secret” making this move while learning from others to avoid the challenges.

Speakers:

More sessions

See all sessions

Mission Impossible: Making a Client-Ready Dashboard in 30 Minutes

It seems over recent years the word “dashboard” often conjures up fears amongst market researchers of data-heavy, complicated, unwieldy online reports that cost a small fortune to produce, both in [...]

Details

Tuesday | 3:30-4:00 | Room 1

Six Principles for Six-Second Advertising

As more and more brands begin to run six-second ads, many questions still remain as to how effective these shorter-form ads can be. Additionally, there has been little consideration as [...]

Details

Wednesday | 9:15-9:45 | Room 4

How Video Among Engaged Respondents Can Bring Consumer Insights to Life

Prodege’s client was interested in sizing the pet owner market and exploring opinions of pet products. They wanted to achieve both objectives through a traditional quantitative survey. The client developed [...]

Details

Tuesday | 1:30-2:00 | Room 4