March 5-6, 2019
We will present a detailed case study for a global consumer brand that has successfully moved from primarily full-service to self-service for a substantial portion of their research. This case study will cover how the research organization approached the transition, challenges identified and overcome and a practical guide for how others can learn from their experiment.
It seems over recent years the word “dashboard” often conjures up fears amongst market researchers of data-heavy, complicated, unwieldy online reports that cost a small fortune to produce, both in [...]
Tuesday | 3:30-4:00 | Room 1
Prodege’s client was interested in sizing the pet owner market and exploring opinions of pet products. They wanted to achieve both objectives through a traditional quantitative survey. The client developed [...]
Tuesday | 1:30-2:00 | Room 4