March 5-6, 2019
Olive Garden teamed up with C+R Research’s YouthBeat® analytics group to understand what is driving special occasion dining options for today’s teens. Utilizing their language (social media, photos, videos and imagery) and trending YouthBeat® data from when Millennials were teens, Olive Garden sought out to understand what drives their restaurant selections. They were also able to understand how these young consumers are different – and similar – and to formulate strategies for how to best serve them.
We’ll explore our multi-method design, consisting of:
From attending this session, you will be able to:
Just Worldwide specializes in health care research of rare populations across the globe. We need to get under the skin of patients and physicians to deliver the rich insight demanded [...]
Tuesday | 11:30-12:00 | Room 2
Researchers are constantly bombarded with the “next best thing” to solve their need to deliver quality insights in record time, all within the constraints of an ever-tightening budget. How do [...]
Wednesday | 4:00-4:30 | Room 3