Brooklyn

March 5-6, 2019

Brooklyn
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Winning Casual Dining with Today’s Teens

Room 5 | 4:15-4:45 | Tuesday, March 5, 2019

Olive Garden teamed up with C+R Research’s YouthBeat® analytics group to understand what is driving special occasion dining options for today’s teens. Utilizing their language (social media, photos, videos and imagery) and trending YouthBeat® data from when Millennials were teens, Olive Garden sought out to understand what drives their restaurant selections. They were also able to understand how these young consumers are different – and similar – and to formulate strategies for how to best serve them.

We’ll explore our multi-method design, consisting of:

  • YouthBeat® syndicated data foundation;
  • custom online qualitative discussion board;
  • custom special occasion dining survey; and
  • topics exploring Olive Garden’s role in teen casual dining habits.

From attending this session, you will be able to:

  • Identify cultural shifts that drive youth purchase behavior today in a different way from a generation ago;
  • know what content pitfalls to avoid, to prevent turning off young people; and
  • take hints from brands that are doing it right with young people today.

Presentation type:

  • Research Report

Subjects covered:

  • Data visualization
  • Storytelling/data interpretation
  • Hybrid/mixed methods (qualitative, quant, mobile, SM)

Takeaways:

  1. Identify cultural shifts that drive youth purchase behavior today in a different way from a generation ago.
  2. Know what content pitfalls to avoid to prevent turning off young people.
  3. Take hints from brands that are doing it right with young people today.

Speakers:

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