March 5-6, 2019

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Where’s the Insight? How Wendy’s Uses Automated Video Analytics to Find the Right Insight Right Now

Room 5 | 11:30-12:00 | Tuesday, March 5, 2019

Video insight is a powerful tool, allowing brands to more deeply understand their customers and gain additional context never before possible with text alone. But how can we scale our analysis and maximize the value of the results when it can be so painful to work with video? Join us in this session where we’ll highlight how agile, automated video analytics offer accessibility and flexibility when brands need powerful feedback fast. Learn how Wendy’s is saving time and cost and bringing the customer back to the forefront of the brand experience and strategy by leveraging video insight more efficiently than ever before.

Presentation type:

  • Case Study Presentation

Subjects covered:

  • Data visualization
  • Storytelling/data interpretation
  • Automated research


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