Brooklyn

March 5-6, 2019

Brooklyn
Register Now Convince the Boss

Where’s the Insight? How Wendy’s Uses Automated Video Analytics to Find the Right Insight Right Now

Room 5 | 11:30-12:00 | Tuesday, March 5, 2019

Video insight is a powerful tool, allowing brands to more deeply understand their customers and gain additional context never before possible with text alone. But how can we scale our analysis and maximize the value of the results when it can be so painful to work with video? Join us in this session where we’ll highlight how agile, automated video analytics offer accessibility and flexibility when brands need powerful feedback fast. Learn how Wendy’s is saving time and cost and bringing the customer back to the forefront of the brand experience and strategy by leveraging video insight more efficiently than ever before.

Presentation type:

  • Case Study Presentation

Subjects covered:

  • Data visualization
  • Storytelling/data interpretation
  • Automated research

Speakers:

More sessions

See all sessions

What Does it Meme to Connect with Gen Z?

Move over Millennials, Gen Z is here and ready to re-define how brands interact and engage with consumers. And ironically, connecting with this more interactive and digitally active generation is [...]

Details

Wednesday | 3:15-3:45 | Room 2

Personas vs. Segments: Why not Knowing the Difference can Cripple Your CX Program

Market segmentation has been around for years but user personas are a new addition to a marketer’s toolset. More established companies tend to lean on market segmentation, while digital-oriented and [...]

Details

Wednesday | 10:45-11:15 | Room 4

AI You Can Drive My Car: Consumer Emotion, Identity and the Future of Self-driving Vehicles

Self-driving cars are undeniably the future. With billions spent on technology and thousands of cars with varying autonomous capabilities already on the road, where do consumers fit in? Those fickle [...]

Details

Wednesday | 2:15-2:45 | Room 3