March 5-6, 2019
Video insight is a powerful tool, allowing brands to more deeply understand their customers and gain additional context never before possible with text alone. But how can we scale our analysis and maximize the value of the results when it can be so painful to work with video? Join us in this session where we’ll highlight how agile, automated video analytics offer accessibility and flexibility when brands need powerful feedback fast. Learn how Wendy’s is saving time and cost and bringing the customer back to the forefront of the brand experience and strategy by leveraging video insight more efficiently than ever before.
Market segmentation has been around for years but user personas are a new addition to a marketer’s toolset. More established companies tend to lean on market segmentation, while digital-oriented and [...]
Wednesday | 10:45-11:15 | Room 4
Self-driving cars are undeniably the future. With billions spent on technology and thousands of cars with varying autonomous capabilities already on the road, where do consumers fit in? Those fickle [...]
Wednesday | 2:15-2:45 | Room 3