March 5-6, 2019

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What Does it Meme to Connect with Gen Z?

Room 2 | 3:15-3:45 | Wednesday, March 6, 2019

Move over Millennials, Gen Z is here and ready to re-define how brands interact and engage with consumers. And ironically, connecting with this more interactive and digitally active generation is proving to be difficult for brands. Keurig Dr Pepper and Burke will share how research has illuminated key principles in building authentic and meaningful relationships with Gen Z and, in turn, has set KDP on a path to growth.


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Data is the world’s fastest-growing resource and the appetite and ability to use customer and market data is growing exponentially. Thus, there has never been a greater opportunity for insight [...]


Tuesday | 4:15-4:45 | Room 1

How NPR is Building a Diverse Millennial Audience

NPR, like many other brands, is working hard to build loyalty among Millennials. With a cross-functional team, NPR tackled whether its challenge was in its product or in its marketing. [...]


Tuesday | 10:00-10:30 | Room 4

Buyer Beware: A Critical Look at Automated Survey Research Platforms

Researchers are constantly bombarded with the “next best thing” to solve their need to deliver quality insights in record time, all within the constraints of an ever-tightening budget. How do [...]


Wednesday | 4:00-4:30 | Room 3