March 5-6, 2019
Move over Millennials, Gen Z is here and ready to re-define how brands interact and engage with consumers. And ironically, connecting with this more interactive and digitally active generation is proving to be difficult for brands. Keurig Dr Pepper and Burke will share how research has illuminated key principles in building authentic and meaningful relationships with Gen Z and, in turn, has set KDP on a path to growth.
Researchers are constantly bombarded with the “next best thing” to solve their need to deliver quality insights in record time, all within the constraints of an ever-tightening budget. How do [...]
Wednesday | 4:00-4:30 | Room 3