Brooklyn

March 5-6, 2019

Brooklyn
Register Now Convince the Boss

What Does it Meme to Connect with Gen Z?

Room 2 | 3:15-3:45 | Wednesday, March 6, 2019

Move over Millennials, Gen Z is here and ready to re-define how brands interact and engage with consumers. And ironically, connecting with this more interactive and digitally active generation is proving to be difficult for brands. Keurig Dr Pepper and Burke will share how research has illuminated key principles in building authentic and meaningful relationships with Gen Z and, in turn, has set KDP on a path to growth.


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