Brooklyn

March 5-6, 2019

Brooklyn
Register Now Convince the Boss

Using Cross-Disciplinary Insights to Understand Your Customer’s Journey

We leveraged behavioral data to first identify target audiences. Once these customers were identified, we sent them a custom survey that explored media preferences, content preferences and live journalism formats. The goal of this research was ultimately to help us understand how to speak with top management readers and what kind of stories and live journalism would be compelling for them to read.

This presentation will show how we used behavioral data (page views, cross-over analysis) as well as results from a primary survey (in a clear simple narrative) to provide a more robust understanding of consumer media preferences in order to inform content strategy and engagement.

Presentation type:

  • Case Study Presentation

Subjects covered:

  • Data integration/big data
  • Storytelling/data interpretation
  • Hybrid/mixed methods (qualitative, quant, mobile, SM)
  • New techniques – qualitative and quantitative

Takeaways:

  1. It can be done ethically.
  2. It can be more precise. You don’t have to survey everyone in your database.
  3. You don’t have to ask basic questions in your survey since you can leverage behavioral data or you can validate results.

Speakers:

More sessions

See all sessions

When Speed Meets Substance – Implicit CPG Insights

Experience the highly innovative ways top CPGS like Dannon or Sodastream are tapping into the consumer subconscious with automated implicit methods. Learn best practices to harness consumer emotions through behavioral [...]

Details

Understanding Sneaker Culture: The Products, the Players and the Community – And How to Authentically Engage

Sneaker culture has changed dramatically over the past two decades, shifting from a niche community of collectors to the mainstream. For Millennials and Gen Z, sneakers are a visible, tangible [...]

Details

Healthy Meal Kits for Kids

Meal kits continue to be an expanding market with an emphasis on health, and new brands continue to enter the market at a fast, competitive rate. Sales in the industry have [...]

Details