Brooklyn

March 5-6, 2019

Brooklyn
Register Now Convince the Boss

Using Cross-Disciplinary Insights to Understand Your Customer’s Journey

Room 1 | 2:15-2:45 | Tuesday, March 5, 2019

We leveraged behavioral data to first identify target audiences. Once these customers were identified, we sent them a custom survey that explored media preferences, content preferences and live journalism formats. The goal of this research was ultimately to help us understand how to speak with top management readers and what kind of stories and live journalism would be compelling for them to read.

This presentation will show how we used behavioral data (page views, cross-over analysis) as well as results from a primary survey (in a clear simple narrative) to provide a more robust understanding of consumer media preferences in order to inform content strategy and engagement.

Presentation type:

  • Case Study Presentation

Subjects covered:

  • Data integration/big data
  • Storytelling/data interpretation
  • Hybrid/mixed methods (qualitative, quant, mobile, SM)
  • New techniques – qualitative and quantitative

Takeaways:

  1. It can be done ethically.
  2. It can be more precise. You don’t have to survey everyone in your database.
  3. You don’t have to ask basic questions in your survey since you can leverage behavioral data or you can validate results.

Speakers:

More sessions

See all sessions

Mission Impossible: Making a Client-Ready Dashboard in 30 Minutes

It seems over recent years the word “dashboard” often conjures up fears amongst market researchers of data-heavy, complicated, unwieldy online reports that cost a small fortune to produce, both in [...]

Details

Tuesday | 3:30-4:00 | Room 1

The New Insights Role: What an Insight Manager Should Be Doing All Day

Gain practical tips and inspiration from Ryan Barry. Learn how he has helped over 100 brands transform insights for the future. This presentation will show you how insights can go [...]

Details

Tuesday | 9:15-9:45 | Room 4

Getting to Shopper Reality through Behavioral In-Context Research

In the quest to win at shopper marketing, in-context research has been a key weapon in the insights professional’s arsenal. Why? What better way to understand shopper reality than a [...]

Details

Wednesday | 2:15-2:45 | Room 2