March 5-6, 2019

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Unlocking Occasions with Agile Consumer Engagement

Tuesday, March 5 | 10:00 a.m. – 10:30 a.m. | Agile Insights Lab

ABI insights was challenged to create a consumer-centric approach to occasion activation. Through the development of an agile insights process the team now has the tools to move from brand-agnostic occasion profiles to integrated brand activation platforms in seven days.


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Agile, Iterative and Highly Valuable: How to Optimize Your Research Strategy for Modern B2B Audiences

Wednesday, March 6 | 10:45 a.m. – 11:15 a.m. | Agile Insights Lab This presentation walks attendees through IBM’s process in making modern research methods work for B2B while simultaneously improving [...]


How NPR is Building a Diverse Millennial Audience

NPR, like many other brands, is working hard to build loyalty among Millennials. With a cross-functional team, NPR tackled whether its challenge was in its product or in its marketing. [...]


Tuesday | 10:00-10:30 | Room 4

Winning the War: How Self-Service is Driving LEAN Innovation at a Major CPG

We will present a detailed case study for a global consumer brand that has successfully moved from primarily full-service to self-service for a substantial portion of their research. This case [...]


Wednesday | 1:30-2:00 | Room 2