March 5-6, 2019
Tuesday, March 5 | 10:00 a.m. – 10:30 a.m. | Agile Insights Lab
ABI insights was challenged to create a consumer-centric approach to occasion activation. Through the development of an agile insights process the team now has the tools to move from brand-agnostic occasion profiles to integrated brand activation platforms in seven days.
Wednesday, March 6 | 10:45 a.m. – 11:15 a.m. | Agile Insights Lab This presentation walks attendees through IBM’s process in making modern research methods work for B2B while simultaneously improving [...]
We will present a detailed case study for a global consumer brand that has successfully moved from primarily full-service to self-service for a substantial portion of their research. This case [...]
Wednesday | 1:30-2:00 | Room 2