March 5-6, 2019

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Think Globally, Act Locally: VICE Uses a Global Approach to Consumer Insights to Develop a Deep Understanding of Today’s Ever-Changing Youth

Room 2 | 4:15-4:45 | Tuesday, March 5, 2019

Toluna and VICE Media team up to share insights gathered after running a longitudinal global study to understand today’s youth market – how they think and feel and what they look for in the content they consume. The youth market can be difficult to engage and knowing what makes them tick is of paramount importance when developing content. This can be especially challenging given the frequency of change in trends, technology and media. We’ll compare VICE’s target audience against the general youth population to understand unique characteristics, commonalities and geographic variation. We’ll also delve into how to design a global program that you can grow into, best practices to consider given the paramount importance of mobile and how to obtain value from consumer insights over time.


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