March 5-6, 2019

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Amazon Customers’ Behavior Tells Us Who They Are

Room 2 | 2:15-2:45 | Tuesday, March 5, 2019

Netquest has teamed up with Colourtext to leverage the power of its behavioral data consumer panel to reveal how users and non-users of Amazon use the online giant platform to search for and complete CPG purchases. A detailed segmentation analysis of this data will uncover important differences in behavior and attitudes between Amazon Loyalists and Amazon Avoiders: consumers who are most likely to abandon their shopping cart or indeed complete a purchase, with details on their content consumption profile.


  1. Learn Amazon blind spots.
  2. Identify groups of consumers based on the combination of products they habitually purchase.
  3. The Amazon searches effectivity.
  4. CPG retailers and brand owners will want to use these insights to plan their own strategy for making Amazon work in their favor.


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