March 5-6, 2019
Netquest has teamed up with Colourtext to leverage the power of its behavioral data consumer panel to reveal how users and non-users of Amazon use the online giant platform to search for and complete CPG purchases. A detailed segmentation analysis of this data will uncover important differences in behavior and attitudes between Amazon Loyalists and Amazon Avoiders: consumers who are most likely to abandon their shopping cart or indeed complete a purchase, with details on their content consumption profile.
It seems over recent years the word “dashboard” often conjures up fears amongst market researchers of data-heavy, complicated, unwieldy online reports that cost a small fortune to produce, both in [...]
Tuesday | 3:30-4:00 | Room 1
While most market researchers have used online qual, there are many practitioners who may not be aware of the multitude of online qualitative applications for various research initiatives. There are [...]
Wednesday | 8:30-9:00 | Room 3
Geert Hofstede’s work is a seminal academic reference, highlighting six cultural dimensions of national cultural identity. But are these really practical in day-to-day commercial data collection and insight generation? And [...]
Tuesday | 9:15-9:45 | Room 5