Brooklyn

March 5-6, 2019

Brooklyn
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The Science of Memory

Exploring the relationship between emotion and memory in branded content.


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How Video Among Engaged Respondents Can Bring Consumer Insights to Life

Prodege’s client was interested in sizing the pet owner market and exploring opinions of pet products. They wanted to achieve both objectives through a traditional quantitative survey. The client developed [...]

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Tuesday | 1:30-2:00 | Room 4

Square Peg, Round Hole: What Are We Missing?

Contemporary social shifts are outmoding the categories that dominate the way we conduct qualitative research. How do you classify a three-person family who lives in a tiny house? Are they homeless? [...]

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Wednesday | 1:30-2:00 | Room 3

Winning Casual Dining with Today’s Teens

Olive Garden teamed up with C+R Research’s YouthBeat® analytics group to understand what is driving special occasion dining options for today’s teens. Utilizing their language (social media, photos, videos and [...]

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