March 5-6, 2019

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The Science of Memory

Room 5 | 1:30-2:00 | Wednesday, March 6, 2019

Exploring the relationship between emotion and memory in branded content.


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AI You Can Drive My Car: Consumer Emotion, Identity and the Future of Self-driving Vehicles

Self-driving cars are undeniably the future. With billions spent on technology and thousands of cars with varying autonomous capabilities already on the road, where do consumers fit in? Those fickle [...]


Wednesday | 2:15-2:45 | Room 3

How a Creative Research Approach is Helping the Scripps National Spelling Bee Explore Expansion

The Scripps Spelling Bee is exploring expansion both domestically and internationally. We kicked off research in both South Africa and India. While there is general awareness of the concept of [...]


Tuesday | 10:45-11:15 | Room 4

How Insight Teams Can Make a Difference

Data is the world’s fastest-growing resource and the appetite and ability to use customer and market data is growing exponentially. Thus, there has never been a greater opportunity for insight [...]


Tuesday | 4:15-4:45 | Room 1