March 5-6, 2019
It’s been over two years since Adam Rossow announced, “The qualitative research renaissance is in full swing.” Thanks to advances in AI and behavioral economics, it’s still going strong. Researchers are now able to conduct qualitative research at-scale. Join us as we explore how brands can and should incorporate cutting-edge qualitative tools into their 2019 research plans.
In 2017, David Intrator, chief meaning officer at RTi, delivered the highest-rated presentation at Quirk’s NYC: “What Does It All Mean? Research Storytelling For Turbulent Times.” This year, he’ll go deeper [...]
Tuesday | 10:00-10:30 | Room 5
Experience enhances everything and in today’s experience economy, brands and organizations that lead with an experience strategy grounded in solid research are winning our hearts, minds and dollars. Current approaches [...]
Wednesday | 1:30-2:00 | Room 1