Brooklyn

March 5-6, 2019

Brooklyn
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The New Insights Role: What an Insight Manager Should Be Doing All Day

Room 4 | 9:15-9:45 | Tuesday, March 5, 2019

Gain practical tips and inspiration from Ryan Barry. Learn how he has helped over 100 brands transform insights for the future. This presentation will show you how insights can go from reactive to proactive across the entire department regardless of tool, vendor or system.


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How to Achieve Agility in Advertising and Innovation Powered by Insights: Pepsi as a Case Study

Wednesday, March 6 | 9:15 a.m. – 9:45 a.m. | Agile Insights Lab Everyone is talking about getting to insights faster, but what happens if your organization is slowed by the [...]

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Gap Customer Attrition – Path to Brand Restoration

Gap required a transformation to win back customers and leaned on the insights team to illuminate the path. The challenging question required Gap to think outside of the box and [...]

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Tuesday | 5:00-5:30 | Room 4

Rule-breakers: A Rebel’s Guide to Better Research

Change is the only constant for brands in today’s marketplace. New ideas emerge to challenge established ways of working, building something better in their place. In times of constant change [...]

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Wednesday | 4:00-4:30 | Room 5